shakshuka: Bamba

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Bamba

Bamba is the best-selling snack and the strongest children’s brand name in Israel.

Bamba was first produced with a cheesy flavor in 1963, but in 1964 it was changed to the familiar peanut flavor we know so well today. The change was made after the Osem marketing team set up a focus group of children from Holon, where the production plant is located. As far as we know, this is the first time that a consumer group in Israel has “dictated” manufacturing-related aspects of a product.

Product Values
· Functional Values–a tasty, nutritious snack
· Emotional Values–the snack has become an integral part of Israeli culture; two generations of Israelis have grown up on Bamba.

The Bamba Baby
The Bamba Baby was first presented to the public in 1992, and since then has become the product image. The Bamba Baby appears in all advertising and media activities, and appears on some of the Bamba packaging. The packages with the Bamba Baby are directed at the children.

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